Conclusion

One of the reason why McDonald Taman Melati have a higher sales in the Setapak area are because of a lot of college students at this area and located proximity of an office building and household. It also located beside the petrol station and MRR II highway. When those drivers had to drive long journey, they can take a rest and having lunch in McDonald when pass through here. These are the reason will bring benefits to McDonald to obtain a higher sales in Setapak area. 

Besides that, according to the observation, the majority customers for McDonald are student which consists 47% and average 6 to 7 students will enter into McDonald Restaurant in each session. This is because TAR College and UTAR is nearby and most of the student are stay in the Condominium behind the McDonald. The second largest populations is the resident Taman Melati which have 22% of the total populations. As I stated in above, there have Condominium and also the Double-story household which very near to the McDonald and convenient for resident to take lunch or meals in there.  As follow by 19% of traveller (average 3 person) who will pass by there and take their lunch. Lastly, 12% office workers will choose McDonald as their lunch because it is convenient, faster and save their time to waiting compare to others restaurant which need to have a long queue before they can purchase their food.

Furthermore, because most of the student in TAR College and UTAR are Chinese student so McDonald's customers have 67% are Chinese, follow by Malay, 22% of the total, India and Foreigners which have 6% and 5%. Around 88% of the customers will choose to dine in the McDonald because it is fast and convenient for them. But, some of the customers will choose enter into the McDonald and take away their meal, although McDonald have provided Drive-thru services for their valued customers. This is because sometimes Drive-thru services also have a lot of customers so that, some customers will choose go inside and take away their meals.

Lastly, McDonald located in Taman Melati have a good  and comfortable environment provided for their valued customers. It also have a brighter atmosphere at McDonald and have a comfortable temperature inside the restaurant. So, it attract a lot of customers to have a meals at there. McDonald also have a Wifi to let people access to internet any times, therefore, it become a student pastimes places. As a conclusion on the observation, McDonald outlet in Taman Melati has higher sales because of the reasons above and it successfully maintain their services without any bad feedback from customers.