Observation

For this section, 10 session of observations (15 minute each session) for the McDonald will be conducted.

In this section, I will highlight several key observation which obtain from 10 sessions conducted.

Observations:

• McDonald Taman Melati is located at beside the petrol station and  MRR II highway.
• Behind of the McDonald is PV condominium and many college students are staying at there.
• Majority customers of McDonald are students populations which have 47% and average 6 to 7 students will enter into McDonald in each session.
• PV condominium' residents will go there for lunch because it is nearby their house.
• 12% of office workers whose office is near will take lunch in McDonald when their lunch time.  
• 19% of the traveller (with family) will eat lunch at McDonald when they pass through here, especially go Genting Highland because it is near here.
• 6 out of 10 customers will buy the Prosperity Beef Burger (especially Malay customers) for their lunch.
• Average 2 customers will go in the restaurant and take away their lunch although McDonald have provided drive-thru services.
• The parents will order a set of Happy Meal for their children who come along with their parents.
• McDonald has provide the Wifi services and comfortable seats to their customers. 
• So that, students like to stay there and chit chat with their friends.
• McDonald is equipped with air-conditioners.
• The staffs is cordial and polite when serve the customers.
• McDonald usually have more than 3 people employed in the front desk in one shift and more than 5 people work in the kitchen in one shift. 
• They have one Manager (usually women) in-charge their workers' job.
• The staff will greeting to the customers who enter into McDonald Restaurant.
• McDonald is located next to another franchise which is Old Town White Coffee.