Introduction

Welcome to my blog that pertaining to a business research on the fast food chain franchise known as McDonald which has been in operation since 1955. Raymond Albert Kroc was the founder of McDonald and originally is a hamburger restaurant owned and ran by two brothers, Richard and Maurice McDonald. Today, McDonald was successful expand their franchise and more than 33,000 McDonald restaurant in 119 countries.   

One good question would be "How McDonald compete with others outlets within the same areas or nearby location, what reasons make it has higher sales in the this areas?". If all McDonald was the same as others outlet, then how did it operate so well to maintain the their high sales in Setapak areas. The purpose of this research is to identify the reason why McDonald in Taman Melati have a higher sales in Setapak areas. 

In preparing this research, I will be observing the McDonald Restaurant in Taman Maleti. The picture below is shows the surrounding environment of McDonald Taman Melati.  

It is located beside the highway and Petronas Station . It is convenient for those traveller can have a lunch when pass by here.  

This is front side of the McDonald.

This is the Drive-thru part of the McDonald.